Cannabis Advertising Policy in Canada: What You Can & Can’t Do
The cannabis industry in Canada is one of the most regulated markets in the world — especially when it comes to advertising and promotion. While cannabis is legal, marketing it is heavily restricted under the Cannabis Act to protect public health and prevent exposure to youth.
For cannabis retailers, brands, and even accessory businesses, understanding the cannabis advertising policy in Canada is essential to stay compliant while still growing your business.
According to Health Canada’s official promotion guidelines, cannabis promotion is generally prohibited except in very limited and controlled circumstances.